Are you Making the Most out of your Social Media Platforms?

Social Media

Written by John Ranby
5th December 2019

It’s no secret that social media marketing is growing rapidly…

And with more and more businesses taking to social media to increase their brand awareness, it has now become a valuable tool for a better understanding of both your competitors and target audience.

However, this doesn’t necessarily mean that brands are always getting it right, and using social media in the wrong way can have a serious detrimental impact on your brand image.

Take a look at our list of the most common mistakes brands are making without even realising.

1. Failing to Proofread

Did you know that 86% of UK adults regularly use the internet?

With this in mind, your website, marketing literature and social media accounts really are the first port of call when it comes to contact with potential customers. And whether you like it or not, potential clients judge you by your mistakes, often resulting in a loss of sales, and potentially pushing your clients into the arms of your competition.

So if you want to keep your potential customers on side, make sure you write it, read it, read it AGAIN, then post it!

2. Too Sales Focused 

Social media is about more than just brand awareness, it’s also a great tool for generating solid business leads. Yet businesses that come across as too ‘salesy’ are likely to push potential clients away at the first hurdle.

Using social media to build relationships with your current and potential customers will help you to utilise it more effectively.

3. Lacking Engagement

Engagement is key when it comes to effective social media marketing campaigns!

By showing the human side of your brand and socialising with potential customers 1:1, you can easily stand out against the abundance of robots and automated messages that consumers instantly dismiss.

4. Being Too Active

Familiar with the phrase, ‘quality over quantity’?

Well, this is exactly right for social media marketing! While people love to stay connected to their favourite brands on social media, spamming your connections with outdated content can actually be detrimental to your brand image, often resulting in connections opting to actively unfollow you!

So, What’s the Moral to the Story?

Social media has a huge potential for any business but, if done incorrectly, it can seriously damage your reputation. Equally, using social media the correct way can result in improved brand loyalty and increased brand recognition.

So before you start posting aimlessly, we recommend creating a social media strategy.

Interested in outsourcing your social media marketing?

Give us a buzz on Leeds: 0113 3206266 or Harrogate: 01423 297009 or click here to contact us.


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