Search LinkedIn like a Pro with our Top Tips!
LinkedIn Lead Generation
Writen by Jennifer
28th October 2020
LINKEDIN HAS GROWN AT AN INCREDIBLE PACE OVER THE LAST FEW YEARS AND WITH OVER 675 MILLION USERS WORLDWIDE, 28 MILLION OF WHICH ARE IN THE UK, IT’S NO LONGER JUST AN ONLINE CV TO HELP YOU FIND YOUR NEXT ROLE!
Though it might seem simple at first, one of LinkedIn’s most powerful features is its vast search capabilities. And having spent the last few years developing successful lead generation strategies for our clients in both B2B and B2C industries, we wanted to share some of the hidden features of LinkedIn search that, when mastered, can take your LinkedIn Marketing efforts to a whole new level.
Advanced Search: As previously mentioned, LinkedIn was once viewed as an “online CV” and, while it has come a long way since those days, one thing remains the same – people’s data is displayed in a structured format. Therefore, unlike other social media platforms, you don’t have to combine your search into a specific query (e.g. Marketing Manager in Leeds); you can actually specify query terms for specific fields. For example, you can use Marketing Manager as your keyword and select Leeds as the location – making it much simpler to find Marketing Managers who work for Leeds-based companies! Other advanced filters include Current and Past Companies, Industries (this one is particularly helpful if you generally work with specific industries such as IT companies or Financial Services) and Degree of Connection (1st, 2nd or 3rd).
Advanced Search filters will appear once you have searched for your first keyword or phrase and can be altered at any time throughout your search.
Boolean Search – Quoted Searches: If you are looking to search for an exact job title on LinkedIn, the simplest way to do so is by enclosing it in quotation marks. For example, if you search Marketing Manager on LinkedIn, it will bring up people who have the words Marketing and Manager in their job title, but not necessarily together. Whereas, if you search “Marketing Manager”, it will bring up accounts that have that exact job title.
Boolean Search – NOT: If you want to exclude a search term from your results, you can do so by using NOT. For example, if you search Marketing NOT Sales, LinkedIn will exclude accounts that feature the world Sales.
Please note, NOT must be capitalised.
Boolean Search – OR: If you want to see results that include one or more items in a list, you can do so by using OR (again, this must be capitalised). For example, if you are looking to target people who specialise in Marketing or Advertising, you would search Marketing OR Advertising. This is a great way to broaden your search results by returning people who have any one of those terms in their profiles.
Boolean Search – AND: If you wish to search for people who have two or more specific terms in their profile, you can do so by using AND. For example, if you are searching for people who specialise both Marketing and Advertising, you would search Marketing AND Advertising.
As with the previous terms AND must be capitalised.
AND can also be combined with OR for even more powerful search results. For example, if you are looking to target Managers or Directors that specialise in Marketing or Advertising, you can split the search into:
(Director OR Manager) AND (Marketing OR Advertising)
Brackets must be used to group the OR terms together to ensure the AND applies correctly to any of the words in each group of terms.
Sales Navigator: For around £60 per month (prices can vary depending on the exact package and if you have a monthly or yearly subscription), you can upgrade your LinkedIn account to Sales Navigator. We encourage all of our clients to upgrade to Sales Navigator as, not only does it come with unlimited monthly searches, but it also offers extra Advanced Search features. One of these (and one we use for all of our clients) is the Company Headcount. This allows you to refine your searches even further by choosing the headcount of the company people work for, so you can filter out all the so-called one-man bands or companies that are too large for your current capabilities. Other filters include Function, Seniority Level and extra Geography options.
The Boolean Searches detailed above also work the same on Sales Navigator.
It may take a bit of extra practice and, in the case of Sales Navigator, a bit more of an investment, but incorporating these tips into your LinkedIn strategy is a great way to ensure you are targeting the right people on LinkedIn.
Over the past few years, we have seen huge successes on LinkedIn for our clients with many generating million-pound deals, landing their dream clients and even significantly increasing their headcounts.
Here are just a few examples: www.beesocialmarketing.co.uk/services/linkedin-management
If you are looking to incorporate LinkedIn Lead Generation and drive sales to grow your business, but simply don’t have the skills or time, give us a buzz on Leeds: 0113 3206266 or Harrogate: 01423 297009 or click here to contact us.