Introducing LinkedIn Creator Mode

LinkedIn Lead Generation

Written by Jennifer
5th July 2023

LinkedIn has come a long way from its humble beginnings as a social network for job seekers, and the introduction of LinkedIn Creator Mode is just another valuable step in its ongoing evolution!

What is LinkedIn Creator Mode?

Designed with the aim of rewarding original content creators, LinkedIn Creator Mode gives you access to additional features (known as “Creator Tools”) to help create and publish engaging content and grow your audience on LinkedIn.

You’ll also gain access to Creator Analytics, giving you valuable insights into your readership. This includes who’s reading your content and how often they’re engaging with it – a feature otherwise limited to LinkedIn Company Pages.

Turn on Creator Mode in 4 Simple Steps

Step 1: On your Desktop, click the “Me” icon in the top right-hand corner of your LinkedIn homepage then click “View Profile”.

Step 2: Scroll down to the Resources section and click “Creator Mode: Off”. Click “Next” on the pop-up screen.

Step 3: On the next screen under “Topics”, select up to five hashtags to be displayed on your profile to show potential followers what you post about most (optional).

Step 4: Press “Turn On” and you’re ready to start creating!

So, what are Those Creator Tools you Mentioned?

Tool 1: LinkedIn Live

The rise of TikTok has seen the popularity of video on social media skyrocket! Reluctant to be left behind, LinkedIn have given the option of live streaming exclusively to Creators with a minimum of 150 followers.

If you’re looking to grow your audience on LinkedIn and establish yourself as a thought leader in your sector, live streaming (either alone or with other members as guests or co-hosts) is a great way to do so. However, one thing to keep in mind is that you will need a consistent show schedule – after all, your audience can’t join if they don’t know you’re there!

Tool 2: Audio Event

Exclusive to Creators with over 150 followers, LinkedIn Audio Event hosting access allows you to host an interactive audio discussion without the need for video, screen sharing or text chat. As all Audio Events are public, anyone can join and participate in your conversation, making them another great way to expand your reach while making use of one of LinkedIn’s lesser-known functions.

Tool 3: LinkedIn Newsletter

Our personal favourite feature of Creator Mode, LinkedIn Newsletters, again available to Creators with over 150 followers, are another great way to establish yourself as a thought leader in your sector while keeping your audience up to date with your business news.

Once you create your Newsletter and choose the publishing frequency, LinkedIn will alert your followers and invite them to subscribe. Given that many companies already produce an email newsletter, you can easily repurpose your content and create further advertisement opportunities with minimal effort.

Alternatively, if you find that email newsletters aren’t producing results for your business, LinkedIn Newsletters may be just the ticket. In fact, one of our clients recently scrapped their email newsletter and focused all their efforts onto LinkedIn Newsletters!

Tool 4: Follow Link

Did you know that simply switching on Creator Mode amplifies your reach on LinkedIn?

As long as your account is more than 48 hours old and hasn’t violated certain community guidelines in the last 12 months, your primary action button will switch from Connect to Follow, meaning other users can follow your updates without first connecting to you.

It’s a great way to increase your following on LinkedIn without the need for connecting to those who may not necessarily add value to your network.

What’s more, if you only have a relatively small following when you switch on Creator Mode, the enhanced growth will help you unlock more of the features mentioned above.

Start Elevating your LinkedIn Strategy with Creator Mode!

As mentioned, LinkedIn Creator Mode is a great way to increase your follower count and build brand awareness on LinkedIn, especially if you’re already a seasoned content creator.

Not only will you gain greater visibility and reach, but you will also get access to exclusive tips and advice only available to other Creators.

So, if you’re committed to creating content consistently and in various ways on LinkedIn, now’s the time to activate Creator Mode and become a thought leader in your sector!

Don’t have the time? Give us a buzz on Leeds: 0113 3206266 or Harrogate: 01423 297009 or click here to get in touch today and see how we can help.

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