To Outsource or not to Outsource?
Writen by Jennifer
8th August 2017
6 Reason Why You Should Outsource Your Social Media!
With a massive 82% of UK adults use the internet daily, effective social media campaigns are crucial for your business’ success. But social media is more than just a few posts and tweets here and there, and unless you have a dedicated in-house digital marketing team, it is highly likely that social media is last on your list of priorities – Never fear, that’s where we come in! Take a look at our 6 reasons main reasons why our clients outsource their social media accounts.
Knowledge & Expertise
One of the most prominent advantages of outsourcing your social media is the individual and collective knowledge of our social media experts, who are thoroughly trained in all aspects of digital marketing, and keep up to date with this constantly evolving field. For a marketing campaign to be effective, it is essential that it is implemented effectively and according to current trends. The team here at Bee Social Marketing pride themselves on keeping on top of current social media trends, often before they have even begun, and undertake frequent training sessions; refreshing their knowledge of the main platforms and helping them explore new and existing software.
As we have already stated, it is easy for social media to become the last of a business’ long list of priorities, especially if it lacks a dedicated in-house team. The team here at Bee Social Marketing live and breathe social media, from the moment we wake up to the moment we go to sleep, your social media is our only priority. Even outside of business hours, even on weekends, there is always someone on hand to tend to any messages, reviews or comments as and when they arrive. Not only do we ensure you make the most of every hot lead, we also combat any negative sentiments before they damage your business’ online reputation. Our main aim is to create and maintain your business’ online presence, so that you stand out from your competition, and we go above and beyond to ensure that this remains positive and consistent – We always have your back!
When many of us think of social media, we initially think of using Facebook to message our friends, sharing our holiday snaps on Instagram or even tweeting about what we’re having for tea (Come on… We’ve all done it!). But, contrary to this, social media marketing for businesses requires a clear strategy that has been integrated within the wider marketing and business strategies. Here at Bee Social Marketing, we know all the tricks of the trade when it comes to making social media work for your business, and undertake a thorough business analysis and audit of your online presence before creating a social media strategy that is 100% bespoke to your business. With over 20 years’ marketing experience working with some of the world’s leading brands, you’re in very good hands.
State of the Art Software
For your social media efforts to be effective, it is essential that you have a number of tools in place to monitor it efficiently. While most social networks offer their own analytics tools, such as Google Analytics and Facebook Insights, these are still very limited in what they show and how they can be interpreted. From Sprout Social to Falcon Social, we use a range of specialised software to schedule content, monitor posts and gain an extra insight into the best time to post.
One of our favorite features of the software we subscribe to is Social Listening and our clients love it as well. We can search for any keyword mentioned on Twitter in any geographical location worldwide, enabling us to take your business or brand straight to your target audience. How amazing is that?
In addition to this, we produce monthly reports for all our clients, which not only display their growth over the past month, but also show which posts were most effective and the amount of traffic to their website, generated purely through social media. For us, it is extra important for each client to be kept in the loop and aware of their return of investment.
Graphics and Creativity
Are you confident with using Photoshop? Could you create a branded and professional infographic? Do you know the most effective way to post over each social network? As part of our ongoing training sessions, our whole team have been thoroughly trained on Photoshop and can create a variety of info-graphics. These are useful for adding variety to your social media posts, and often generate more engagement as they are more attractive to the audience. Not only this, different types of posts are more effective on different social networks, with each offering a variety of ways how to post. Did you, for example, know that you can add polls on Twitter, which are an effective tool for businesses looking to increase their engagement, while also gaining a valuable insight into their customers’ likes and dislikes? Our team take their time to get to know every aspect of your business, ensuring that the content they produce receives optimum engagement from your target audience.
If you lack passion for social media, you will lack creativity, and you may even see it as a chore. At Bee Social Marketing, we are truly passionate about our sector, and focus 100% on the social media and engagement of our clients, to provide a dedicated and specialised service for every customer.
Due to the ever-evolving nature of social media, many businesses are still unaware of the stratospheric heights you can achieve through digital marketing alone. Our team are experts in all features of social media, and utilise these on a daily basis to optimise platforms for every client, generate brand awareness and increase web traffic, leads and sales.
So, why not book a free consultation with us?
Give us a buzz on 01423 297009 or click here to contact us.