Improve Your Blog SEO with These Super Easy Tips
Written by John Ranby
17th April 2015
If you’re a blogger and don’t know the basics of SEO (Search Engine Optimisation) and the benefits it can have then you’re already behind the competition, but that’s why you’re here, right?
You don’t need to know the ins and outs of SEO to start benefiting from it. Here are some things you can implement right away to improve your page rankings.
Don’t Just Blog With Only Google Traffic In Mind – Write for your visitors!
People used to commonly write purely for search engines without actually focusing on increasing their traffic. However, Google decided to change their algorithm and they now target pages that are considered to be useful to the searcher.
Keep this in mind as you’re putting together your blog; if you’re writing with your target audience in mind, it’s much more likely to get more shares on social media. This will then hopefully expose your blog to new audiences, helping your content get discovered faster.
Consider Your Most Valuable Keywords
Including keywords in your blogs isn’t a matter of finding a couple of useful keywords and repeating them over and over, rather being articulate and also using words that relate to your chosen topic.
By varying your word choices whilst maintaining the relevancy, your content is much, much more likely to rank in more searches, which is never a bad thing.
Generate Great Content
If you’re a long-time resident here on this world wide network we call the internet, then you’ve most likely heard fellow bloggers toss around the phrase “content is king”. The problem is it’s becoming harder than ever to stand out, because there is a huge amount of fantastic content out there.
So, this is even more incentive to get on your thinking cap and compose the most relatable, useful and well researched content that you possibly can.
Although, with SEO being the ever-evolving machine that it is, we must not forget that keywords are still important, and finding a great balance between astounding content alongside relevant keywords will be the fuel for your fight to the top of Google.
Also, writing blogs with over 300 words or so will massively increase your chance of getting that place you’re so desperate for on Google. It doesn’t require much thought: more words, more chances to slip in those terms that everyone’s looking for. And if you know what you’re talking about, writing over 300 words shouldn’t present itself as too much of a challenge.
Keep Users Interested – Make Your Website Easy To Navigate
We all know what it feels like to lose interest in a website when it takes a few too many seconds to load, and we hate it. Your audience hate it too, and that’s why every second counts.
Data shows that 27% of 18-34 year olds will leave a page if it takes longer than one second to load. How scary is that?
Adding things on to your blog page such as ‘recent posts’ widgets, is an example of easy navigation, and leads to more people clicking through and checking out your other content.
Add Sharing Buttons
As we’ve mentioned before, getting your content shared on social media can expose new people to your blogs, which can then even become leads for your business.
Google clearly places a degree of value on content from social media, meaning that data from social media sites such as Twitter, Facebook or Google+ influences your rankings.
Make sure that your share buttons are clear too, but definitely not too distracting that they cause irritation.
If you’re interested in learning more about social media get in touch:
