Fashion Brands and Social Media
Written by Jennifer
14th March 2023
Trends come and go, but social media is showing no signs of going out of fashion!
There’s no hiding it; we’re becoming more influenced by what we see online than ever before — especially when it comes to fashion. No longer do us fashionistas rely on the latest issue of Vogue to tell us what’s hot this season. It’s all about social media!
There are a whole host of reasons why fashion brands should be on social media and the results speak for themselves, for example:
- Increased Brand Awareness
- Higher Website Traffic
- Improved SEO
- Higher Conversion Rates
- Better Customer Service
- Increased Brand Loyalty
- Improved sales figures
But you’ll generate little results from just being on social media – it’s how you utilise it that counts!
Keep reading for our top tips on hitting ALL your sales targets with a little help from social media.
Perfect Your Aesthetic
You wouldn’t walk into a shop with a shoddy window display, so why would you buy from a fashion brand with a less-than-impressive social media presence?
If you think of your social media accounts as your virtual shop window, it’s important to prioritise visually appealing and highly engaging content that really represents your brand.
User-Generated Content Is Your New Best Friend!
Did you know that 73% of shoppers say user-generated content (UGC) increases their purchasing confidence?
Viewed as highly authentic by consumers, UGC is a great way to engage your existing customers while also creating a buzz about your brand online!
What’s more, the free-to-use content will help give your accounts a new lease of life as you are no longer relying on professional photoshoots for engaging, visually appealing content.
Boost Trust With Influencer Collaborations
For many, influencer content is almost like a recommendation from a friend.
Much like UGC, influencer campaigns are a great way to build trust with your potential customers and increase your reach through joint competitions, exclusive promo codes and product reviews.
Real-Time Customer Service
Trends come and go, but if there’s one thing consumers will ALWAYS value, it’s top-notch customer service – and your social platforms are one of the best places to flex your credentials!
With 79% of consumers expecting a brand to respond within 24 hours, it’s essential that you prioritise swift responses while still maintaining a personalised and friendly approach.
#Hashtag Your Way To Success
Playing with the right hashtags can always result in a win!
By simply using a hashtag that your target audience follows, you can reach them organically even if they don’t follow your account.
The Bottom Line?
With online shopping becoming the norm, social media is VITAL for your fashion brand’s success!
Here at Bee Social Marketing, not only do we LOVE following the latest trends, but we also have lots of experience working with a variety of fashion brands – so if you would like to discuss a strategy and how to stand out from the crowd, get in touch today!
Give us a buzz on Leeds: 0113 3206266 or Harrogate: 01423 297009 or click here to contact us.