Fashion Brands and Social Media
Writen by John Ranby
29th January 2020
SOCIAL MEDIA IS CURRENTLY THE MOST LOYAL WINGMAN THAT YOUR FASHION BRAND NEEDS! HERE’S WHY…
There’s no hiding it; we’re becoming more influenced by what we see online than ever before — especially when it comes to fashion. No longer do us fashionistas rely on the latest issue of Vogue to tell us what’s hot this season. It’s all about social media!
There are a whole host of reasons why fashion brands should be on social media and the results speak for themselves, for example:
- Increased brand awareness
- Higher website traffic
- Improved SEO
- Higher conversion rates
- Better customer experience
- Increased brand loyalty
- And, most importantly, improved sales figures
But you’ll generate little results from just being on social media – it’s how you utilise it that counts! Keep reading for our top tips for hitting ALL your sales targets with a little help from social media.
TAILORED CAMPAIGNS ARE YOUR “MUST HAVES”
If you are thinking that being on Facebook and Instagram is glamourous enough. Think again. Carefully curated content, targeted ads and behind-the-scenes footage on your channels can result in increased web traffic and fuller shopping carts! And don’t forget the importance of tailored campaigns. This includes visually rich images for Instagram, while spontaneous moments for Instagram Stories and Snapchat and a quick-witted approach for handling customer-service across all your digital platforms.
PICTURES AS FRESH AS YOUR MORNING FACE WORK WONDERS
The most important part of social media marketing is graphics. Product pictures and appealing imagery is key to capturing the attention of your audience. Hence, perfecting your aesthetic will take you a long way!
INFLUENCER COLLABORATIONS CAN BOOST YOUR SCORES
Influencer content is almost like a recommendation from a friend.
Your audience is practically waiting for expert advice to shape their need to buy your product. That is exactly where influencers can come in and promote your products, give a tour to its details and help you sell them with exclusive promo codes on their channels!
Hang out with your consumers from time to time. User-generated content never goes wrong. It not only talks about your brand reach but also comes out as a live catalogue for your products. The idea is to find relevant content across the web, no matter where it is.
REAL-TIME CUSTOMER SERVICE
Time is of the essence. Your customers expect a swift response and that’s your window of opportunity to show your customer service best practices. Always aim to provide customised solutions to your customers because every query is unique and a happy customer is always rewarding!
HASHTAG YOUR WAY TO SUCCESS
Playing with the right hashtags can always result in a win. Hashtags can be used to expand your social media reach and present your content to new audiences. They will help you find new customers and build a loyal following base. Trending hashtags are hashtags that Instagram users associate with your product and brand.
So, with online shopping becoming the norm, social media is VITAL for your fashion brand’s success! And here at Bee Social Marketing, not only do we LOVE following the latest trends. We also have lots of experience working with fashion brands both online and on the high street – so if you would like to discuss a strategy and how to stand out from the crowd, please get in touch.
Give us a buzz on 01423 297009 or click here to contact us.