Bee Social’s Complete Guide to LinkedIn at Christmas

While we often see a natural slowdown in B2B sales and marketing activity on LinkedIn at Christmas, the festive season provides a unique opportunity for businesses to stand out.

According to LinkedIn’s internal data, engagement rates on the platform typically rise by 32% in December, making it the perfect time to foster meaningful connections with busy professionals as they unwind and prepare for the year ahead.

With over 20 years of combined experience in sales and marketing, including 11 years specialising in LinkedIn Lead Generation, we understand the value of striking the right balance during this period.

Below, we share actionable tips to help you maximise visibility and engage your network on LinkedIn at Christmas, ready to start January with a competitive edge.

Connection Requests

Whether it’s the holiday spirit, reduced workloads in the run up to Christmas or simply escaping festive family time with some social media scrolling, connection request acceptance rates often increase over the holidays. While we strongly discourage sending connection requests on the festive bank holidays, sending personalised, festive-themed connection requests throughout December is a great way to grow your network ahead of the new year.

Avoid generic or sales-focused messages and lean into the holiday spirit with messages that feel warm and engaging. Building connections during this period can help you expand your network on LinkedIn at Christmas in a way that feels natural and timely, keeping momentum through quieter weeks

Messages

Rather than pausing your outreach completely, we recommend shifting your focus from mid-December until at least the first full week of January.

Instead of your usual sales funnel, share a friendly holiday greeting or useful news, tips and advice to keep you on your network’s radar and warm the pipeline ready for further outreach in the new year.

Sharing Content

For the first half of December, sharing business-related content as usual is ideal, since most of your connections are still active. As mid-December hits, we recommend leaning toward more personal, reflective posts that resonate on a human level.

A year-end post acknowledging achievements, expressing gratitude, or simply wishing your network a Merry Christmas can be particularly engaging on LinkedIn at Christmas – and is a great opportunity to share your company’s Christmas opening hours and any emergency contacts to keep clients informed and connected.

Engagement

With more and more people heading to LinkedIn to share personal content and festive frivolities, December is a great time to engage with your network – and comments on public posts are particularly impactful. Not only will they appear on your connections feeds, but they are also a great opportunity to share your own insights, ask questions and even tag others to alert them to the post.

Just remember that any posts you engage with, as well as your public interactions, will appear on your LinkedIn activity, so its important to focus on content that aligns with your brand, allowing you to stay professional while still participating in the festive atmosphere.

To Finish

Using LinkedIn at Christmas requires a thoughtful, balanced approach. By personalising your interactions and sharing meaningful content, you can maintain visibility, nurture relationships, and set yourself up for success in the new year.

Take this time to experiment with festive themes in your content and refine your strategy based on engagement. By staying active and strategic, you’ll enter January with a stronger network and a solid foundation to grow your business.

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