How To Build An Engaging LinkedIn Company Page That Attracts Leads

Caroline Hayes
17th October 2025
Did you know that 80% of B2B leads come from LinkedIn… yet most company pages look abandoned.
LinkedIn has over 67–70 million company pages from the latest independent reports..
If your company page is half empty, outdated, or just plain boring, you’re leaving leads on the table. Maybe you haven’t even created one yet. Either way, the opportunity is massive, but only if your page stands out.
Lead generation is essential to any business with a digital presence, whether it is small, medium or large, and whatever business sector it operates in. LinkedIn is the perfect tool for achieving this, and the company page enables your business to connect with your target audience and build contacts within the industry you want to and at the structural levels you want to.
Your company page is a place to present your business and your brand. But it is also a way to drive the brand and to give it some more life and personality. This is how you connect with people and hopefully generate leads. In this article we have put together some simple steps you can take when developing your company page, to help you engage with your target audience and generate more leads.
Grow Your Following
As a company, you’ll receive 100–250 credits each month to invite your connections to follow your company page. You need to be a page admin to use them, and the credits refresh on the 1st of every month. By using this strategy consistently, your followers will start to grow. For example, we invite our clients’ new connections the very next day after they connect.
Showcase Your Brand
Naturally your company page should represent your brand, and essentially, the brand plays the same role on LinkedIn as it does in the marketplace. It tells people who you are, what you do and what you stand for. So use the best elements of your branding to stand out on LinkedIn. Use compelling images and strong visuals and let your brand tell your story for you.
Balance Information Carefully
While your company page is a great opportunity to promote your business, you need to be brief but informative at the same time. Highlight your brand values and demonstrate that you have a voice, but you should also have other ways to demonstrate your expertise, such as links to posts, articles and videos. Keep it concise, easy to digest, and valuable to your audience.
Strong Content
As mentioned above, use each section as it is designed, and don’t go into great depth in sections that don’t require it. The ‘Posts’ section is where you can include links to content that demonstrates your expertise as a thought leader. Mix this content up to showcase your skills and knowledge via different mediums, such as blog articles, infographics and videos. If you post content regularly and consistently, but mix up the style of delivery, people will start to anticipate content and won’t get bored of digesting the same kind of posts.
Use Every Field Well
There are no optional fields in the LinkedIn company page, as there may be with other social media platform profiles. Sometimes it is good to be selective with what you share on social media, but not with a LinkedIn company page.
It’s a great opportunity to showcase details such as when your company was founded, the size of your team, and your head office location. You can also use fields like your website link, industry sector, specialties (keywords), and even your tagline to highlight what makes you stand out.
Every field adds another layer of credibility and visibility, so the more complete your company page, the more trust and attention you’ll attract.
Make Your About Section Work Harder
Your About section isn’t just a box to fill in – it’s prime real estate for generating leads.
The first few lines are critical. They need to hook the reader and make them want to click ‘Show all details’. If they scroll to the end, they’re engaged.
From my experience managing client accounts, people often make decisions directly on LinkedIn without even visiting your website. That’s why your features, benefits, and value need to be crystal clear here.
Think of it as your elevator pitch in writing:
- Tell your story in a way that feels human.
- Highlight your value and what makes you different.
- Include relevant keywords for visibility.
- Finish with a clear call to action – “Let’s talk,” “Book a free consultation,” or “See how we can help your business grow.”
Done well, your About section is more than a description – it’s a lead-generating tool that works for you 24/7 and builds trust!
Your Company Page Could Be Doing So Much More Than You Realise
Want to know what opportunities you might be missing? Let’s review your page together, you’ll be surprised at what’s hiding in plain sight.
If you need any further support, advice and guidance with lead generation, LinkedIn training and social media management, then contact Bee Social Marketing today.

About Caroline Hayes